During our first week of print class, we were introduced to the project which consists of collaborative and individual work. Our first assignment was to look at storefronts and research about them. What kind of emotional feeling do we have towards certain storefronts.
These are some of the storefronts and signs that I found as part of my research after the first class. They all have a unique characteristic to them or “feel”. You get a sense of what this store might have or the whole concept of it and if it portrays an identity or not.
In our second week, we were asked to meet at Lagoona Mall. We analysed two storefronts and sketched them out. We had to think of many things such as typography, materials, logo and the interior. We had to consider if everything fits together and tells us more about the brand. I learnt that paying attention to these details are crucial because that’s how you would attract customers to the store. You also get to know who the store is targeting their products for or in other words their audience.
I chose to analyse the store named Vilebrequin and the other store named Kenzo.
Sketches and notes below
Main points about the store Vilebrequin:
Sells beachwear and swimwear.
Target audience: young adults, teens and kids.
Logo of the turtle is incorporated in nearly everything. Keeps reminding you of their brand identity.
Blue is the primary colour used for this brand.
The concept is beachy where you find white fences, white rocks and bamboo poles.
Inconsistency: flooring where it’s brown wood. Could’ve been a more rusty type of wood with stains and texture.
Main points about the store Kenzo:
Very modern, clean and futuristic.
Audience are definitely the young adults. You can notice from the mannequins and clothing displayed (modern and hip).
Materials used are unconventional like the wires that shape the heads of the mannequins.
Inconsistency: not much attention given to arabic translation of the shop.
We were put into groups of 4 at the end of week 2. My group members are Al Jazzi (graphic design), Nouf and Raneem from interior design. Also, we were introduced to the collaborative project which is basically designing our own store. We had options to pick from and my group decided to conduct research on two options that we like till the upcoming week.