Week 8

During this week, we did not have any class but we were expected to keep working on our brand manuals.

This is the progress I made since the first time I got feedback.

These are the do’s and don’t’s that Al Jazzi and I set up together on Monday. Also, we worked on logo sizes. These are all things that will be included and I did not yet add to my manual but we have them ready. Also, must add a page that shows the typography that is used in our brand. I am nearly done with the first chapter which is about the brand and will move on to the interior and advertising chapters.


Week 7

At the beginning of this week, we got an idea of what is expected from us as the professor showed us some of his personal work. I learned that creating a system is what makes the whole brand manual unified and consistent. A system for example for colours, typography, grids and more. Paying close attention to everything and having a reason behind every design choice.

We had a demo on indesign and photoshop later on. I learned how to properly use clipping path and how it is better for complex shapes whereas an alpha channel is better for basic shapes. Also, going through how to make a photograph grayscale and duotone.

On Indesign, I learned how to create a slug and the purpose of it. It is going to be used to put information about us, colours used, typeface and file name. It is a place to set all your notes for the print vendor. It is usually placed in the master page so it can appear automatically when creating spreads. I also learned about crossover images and how to place copy and drag from the edge and the importance of  layers and global color.

We then met with interior design students and we were asked to focus on logo, slogan, type and images mostly where interior would be able to give us 3D forms, patterns, background and materials. The mission statement for our brand manuals which usually comes in the beginning should set the tone and feel of the brand.

These are a couple of pages that I had to show the professor at the end of the week. I needed some help with page numbers as I wanted each chapter of my brand manual to have a color either red, blue or green (these are all colours used in the logo). Made sure I had my slug, grid and cmyk builds.

The body copy is way too dark so that is something that I am planning to change. Also, a suggestion about including texture in some spreads instead of blocks of the 4 colours. Textures of carpets and sofas would be good and then I could change the color and edit the photographs so they can match the whole color scheme that I am sticking with. Had to remember to use paragraph and character styles as well as layers.


Week 4

I started working on black and white logos only unlike the previous week where I was working with colour. These are the logos that I designed:

The group gave feedback and liked this logo because it was simple and minimal. I wasn’t convinced that much and liked the one where the t is a controller button.

I received feedback during class that I should proceed and work on the one I chose and liked the most where I played around with the t. I had to make it look more like the button of the controller because it wasn’t really. Also fix the height and make all the letters look unified as the t looked out of place.



We went over Photoshop and I learned some things about setting up a file and how it is important for a print vendor to have all the information about it. Web and digital work should be in RGB and print should always be in CMYK. Also, deleting all color swatches so the print vendor knows exactly what colours I want and how to match it is an important step before beginning to design. There were other points like getting rid of fractional numbers, never using image trace because it sucks and transparency in the print world.

At the end of the week, we were looking into logos and decided as a group to combine arabic and english to create our logo. Al Jazzi showed us some of the ones she was thinking of and we began to set up our presentations together. Al Jazzi and I were mainly working on the colours we will use in the presentation, the logo and the mission statement.


Week 3

During the weekend before the start of week 3, we had a meeting with the group to discuss our 2 options. We were looking into the gaming store and the fantasy store. 

These are some of the names that I thought of for the first option which was the fantasy store:

Geek District


Geek Motion/Marvel Motion

Marvel Hut

Euphoria Zone

Marvel Empire/ Geek Empire

Fic Pick (you pick what type of fiction)

Gotham City 

Komikos and more (komikos is comics in Greek)

The second option which was the gaming store:



We then decided to pick the gaming store because we felt like we would all be interested in it and would be able to generate more ideas. 

We met during our first class during week 3 and began to discuss our concept. We all shared ideas and would try to think deeper whenever one of us would share something. The group was initially going for a futuristic feel. An escape from reality and would include a lot of bright neon colours. I contributed by  mentioning that we should try to think of our middle eastern society and not forget our locals. We should have a place that Qataris could relate to and love. I suggested looking into the traditional mails and how we would aways gather in the majlis to play video games and compete with family members and friends. However, we as a group decided to stick with neon and retro vibes.   

We eventually decided to pick the name Glitch for our store which Al Jazzi suggested for us. 

After the meeting, we were asked to have a moodboard to present for both interior and graphic design students and professors on wednesday. We were also introduced to our first project which is designing a postcard and it should be a store announcement. We had to start finalising the name for our store by wednesday and begin designing logos. 

These are some of the images that I printed out to place in our moodboard:


We received feedback that we should narrow down our ideas and set limitations for our brand. We did not really specify an audience therefore we had to focus on our target audience more. I learned that setting limitations would be good for our brand so we can focus more on our concept. We were also not satisfied with our concept of neon and retro. We felt like it was similar to everyone in class so we went back to our original idea of combining a khaleeji majls and retro instead of neon. 

These are the logos that I began to work with:

Feedback from my group that I should change the colours and maybe combine two logos together. I was personally not satisfied with any of them and felt like I should look at different logo designs to help me design a more interesting logo. However, I did learn a few illustrator tools like offset path to create the neon type of look and also the envelope distort and make a mesh to create that wavy look.

These are logos from a book and I learned a few things that a logo should work even when its in black and white. It should still be effective and visually appealing. I went back to our brief that was given to us and remembered that it should be in black and white. I began working in black and white only.

Week 1 (intro to first project) + Week 2

During our first week of print class, we were introduced to the project which consists of collaborative and individual work. Our first assignment was to look at storefronts and research about them. What kind of emotional feeling do we have towards certain storefronts.

These are some of the storefronts and signs that I found as part of my research after the first class. They all have a unique characteristic to them or “feel”. You get a sense of what this store might have or the whole concept of it and if it portrays an identity or not.



In our second week, we were asked to meet at Lagoona Mall. We analysed two storefronts and sketched them out. We had to think of many things such as typography, materials, logo and the interior. We had to consider if everything fits together and tells us more about the brand. I learnt that paying attention to these details are crucial because that’s how you would attract customers to the store. You also get to know who the store is targeting their products for or in other words their audience.

I chose to analyse the store named Vilebrequin and the other store named Kenzo.


Sketches and notes below

Main points about the store Vilebrequin:

Sells beachwear and swimwear.

Target audience: young adults, teens and kids.

Logo of the turtle is incorporated in nearly everything. Keeps reminding you of their brand identity.

Blue is the primary colour used for this brand.

The concept is beachy where you find white fences, white rocks and bamboo poles.

Inconsistency: flooring where it’s brown wood. Could’ve been a more rusty type of wood with stains and texture.

Main points about the store Kenzo:

Very modern, clean and futuristic.

Audience are definitely the young adults. You can notice from the mannequins and clothing displayed (modern and hip).

Materials used are unconventional like the wires that shape the heads of the mannequins.

Inconsistency: not much attention given to arabic translation of the shop.

We were put into groups of 4 at the end of week 2. My group members are Al Jazzi (graphic design), Nouf and Raneem from interior design. Also, we were introduced to the collaborative project which is basically designing our own store. We had options to pick from and my group decided to conduct research on two options that we like till the upcoming week.